"Morze Wiatru" campaign aims to anchor offshore wind debate in facts amid rising misinformation

Baltic offshore wind enters historic phase

Poland is approaching a milestone year in 2026, expected to mark the commissioning of its first offshore wind farm in the Baltic Sea. The development is described as one of the largest infrastructure projects in the country’s post-war history, with implications extending beyond energy production into industrial capacity and supply chain development.

Supporters of the transition argue that offshore wind could position Poland as a key hub in Europe’s offshore energy ecosystem.

- Poland, thanks to investments in ports, production and competencies, not only has a real chance to build a modern energy system, but also the potential to become a key link in the European offshore wind supply chain. We see how important social acceptance is for achieving these goals, which is why our campaign focuses on reliable facts and the resulting benefits for both the state and the economy as well as society as a whole - said Janusz Gajowiecki, President of PSEW.

Countering misinformation in the energy transition

As offshore wind expands, industry representatives report a growing wave of unverified claims about its environmental and economic impact. In response, the “Morze Wiatru” campaign—led by the Polish Wind Energy Association (PSEW) and the ORLEN Foundation—focuses on evidence-based communication.

- The ORLEN Foundation is involved in offshore wind projects because we see the need for a reliable debate about the future of the Polish economy and energy sector. Offshore wind is one of the areas where decisions made today will affect energy security for decades to come. Our role is to support initiatives based on knowledge, facts and analysis, and to counter disinformation that too often accompanies major systemic changes. We want to build awareness and understanding of how the energy transition can serve society and the economy in a responsible, long-term and honest way - said Michał Stachyra, Board Member of the ORLEN Foundation.

Information tools and public education

The campaign includes a dedicated website (morzewiatru.pl) featuring a “Facts and Myths” section, educational materials, and tools designed to help users verify commonly circulated misinformation.

Industry experts stress that energy infrastructure has become a target of information warfare.

- The development of offshore wind energy is currently taking place in conditions of real information warfare. The energy sector, being crucial for national security, is particularly exposed to deliberate manipulation and disinformation that can undermine trust in strategic investments. This phenomenon is dangerous because it strikes at the foundations of our energy independence. That is why, in the "Morze Wiatru" campaign, we stand for facts, education and reliable knowledge, building trust in modern green energy sources that we now have the chance to develop in Poland - said Małgorzata Żmijewska-Kukiełka, spokesperson for PSEW.

Industrial impact beyond energy

Beyond electricity generation, offshore wind is expected to stimulate growth in ports, manufacturing, and service industries, strengthening Poland’s industrial base and long-term energy security while reducing dependence on fossil fuels.