Maritime economy press release

Automation enters the business world. Poles recognize its benefits and profit from it

According to the latest study conducted by the Polish platform ClickMeeting, as many as 83% of Poles believe that automation speeds up work. Its broader implementation could not only improve efficiency but also help reduce overwork, which affects every fifth respondent. Moreover, automation opens new earning opportunities—especially for experts who want to share their knowledge. A prime example is an organizer of mental health webinars who earned nearly 700,000 PLN using ClickMeeting.

Kamil Kusier executive editor 26.03.2025, 09:25 Reading time: 2 min

Hands typing on a laptop keyboard beside a notebook, pens and a cup of tea on a wooden desk — fot. Pixabay

In brief

A survey by the ClickMeeting platform found that 83 percent of Poles believe automation speeds up work, and 75 percent see potential in tools for organising online meetings. According to Eurostat data, Poles work an average of 40 hours per week compared with the EU average of 37.5 hours, and only 1/3 of respondents declare that they maintain a work-life balance. A mental health expert earned more than PLN 686 thousand on a series of 32 webinars on ClickMeeting, and a dog trainer more than PLN 70 thousand on six online events.

Automation as the key to efficiency

It is estimated that almost half of working hours in Poland could already be automated with the current level of technology. Meanwhile, as the ClickMeeting study reveals, nearly half of respondents admit that processes in their companies are too complex or need improvement. Automation can therefore help increase work efficiency and improve the balance between professional and private life.

– We certainly have high hopes for the development of AI-based tools. Mastering them will become a key skill in the job market of the future – says Martyna Grzegorczyk, marketing operations manager at ClickMeeting.

The study also showed that only one-third of respondents claim to maintain a work-life balance. Every fifth Pole feels overworked, and as many as 66% believe that Polish workers work more than residents of other European Union countries. According to Eurostat data, Poles spend an average of 40 hours per week at work, while the EU average is 37.5 hours.

New ways to earn through automation

Automation not only improves work organization but also opens new earning opportunities. As many as 75% of respondents believe that tools supporting online meeting organization, such as automatic recording, could significantly enhance productivity. The success of experts using automated webinars proves this.

ClickMeeting enables the organization of webinars that—despite being pre-recorded—retain interactivity, offering features such as polls, Q&A sessions, and chat. One mental health expert earned over 686,000 PLN through a series of 32 webinars. Another specialist generated 96,100 PLN from a single live event and an additional 38,200 PLN by selling the webinar recording on demand. A dog training expert also achieved financial success, earning over 70,000 PLN from just six online events.

Thanks to these solutions, online creators now generate over 30% of their income from courses and online training, surpassing earnings from traditional advertising collaborations.

– The shift in creators’ income toward online education is a clear global trend. The financial potential of sharing expertise is enormous, but a well-thought-out strategy and engaging content remain crucial – summarizes Martyna Grzegorczyk from ClickMeeting.

Thus, automation is not only a tool for improving daily work but also an opportunity for business development and new revenue streams. Given the growing demand for efficient time management, automation-supporting technologies could play a key role in the future job market.

Source: Gazeta Morska · Compiled by: Kamil Kusier